Creating an eye-catching text ad:
What a text ad means to people? For people, text ad may be a solution for a thing they are looking for, if neatly crafted. For manufacturers or service providers it is an advertisement of their products or services.
Components of an eye-catching text ad:
Creating an eye-catching text ad has its own components. We have to think about the ad title/headline, ad text/description, display URL, destination URL,color schemes & ad placement.
Ad title/headline: An ad title should be very brief & written in a way that it should attract viewers attention & in bold letters.
Ad text/description: Here you can tell people about your offering & compel them to take an action you want. Select words carefully & highlight important details & benefits.
Using opposite but complimentary color schemes can catch viewers attention: for example, use navy blue or royal blue color for ad title & an appropriate yellow color for ad text/description. You can try different color schemes by using color pellets.
Give your physical address or contact no.
if you are going to place your text ad in newspaper or magazine.
If you want to show your text ad on the web, then give following:
Display URL: A compact & meaningful URL will give viewers a clear idea of where it will take them after clicking on your link.
Destination URL: Destination URL is actual URL of your page.
Ad placement: Ads placed in certain areas of a page like above or below an article title, in the article body or at end of an article, at top left corner of a page attracts viewers attention quickly.
Things important in creating an eye-catching text ad:
Text Ad serving companies: There are many ad agencies on the web, who serve text ads for advertisers... Popular ones are ‘Google Adwords’ – a service of Google, and ‘Bidvertiser’- where optimization meets transparency.
Open an account with them & start your campaign!