Use In-Text Advertising to Create Brand Awareness, Brand Recall:
Lift Consumer Sentiment. Incline Them to Buy Your Product or Services. Benefit from Search-based Marketing ...
With the penetration of internet in almost every nook & corner of the world, giving publicity to your products or services by using
In-text advertising is an innovative & very cost-effective way of telling people about your products or services. It will cover wider geographical area or even you can have a global foot-print to scale your operations, if you desire so.
How In-text advertising works :
There are millions of web sites with many more web pages giving information about varied subjects.
In-text advertising companies select specific words from these web pages, which resembles with or have relevance, context with your product or services .
They highlight these words by showing the word in green color or any suitable color with double underline under it or a dotted single line.
So when a viewer of that particular page points his mouse towards a specific word, a bubble showing ad contents pops up.
When viewer clicks on the In-Text Ad link, he arrives on your (advertiser's) landing page of a website.
You can customize your landing page according to the specific keyword, type of content or any other variable. This facilitates you (advertiser) to cultivate timely, relevant and meaningful interaction with the viewer.
Benefit from Search-based marketing:
By using in-text advertising, you get the benefits of search-based marketing i.e. intent based marketing..
You can increase brand awareness, brand recall, lift consumer sentiment & incline them to purchase your product or services.
Smart algorithms helps to place contextually relevant ads:
Companies like Infolinks, AdMedia uses a series of algorithms to analyze the online content in real-time and select the words & content in that web page which are most relevant to the viewer of the content. This is quite useful for increasing sales and for achieving brand-marketing objectives through contextually relevant advertisements..
These companies also offer branding facilities through the In Text Ads they serve. You can add logos, graphic elements to improve the viewer's experience with the ad & its relevancy to the overall experience with the content.
Benefit from their experience:
By using the experience of these companies, advertisers can develop a customized products or services campaigns to ensure maximum advertiser ROI.
A variety of campaign designing options:
You have a variety of campaign design options to choose from like flexible ad formats, rich video, picture & banner ads to show your ads.
Deciding Pricing for your pay-per-click in-text ad campaign:
You can kick start your in-text ad campaign from as low as $ 0.03. per-click. Generally, many good companies launch their ad campaigns in the range of $ 0.05 to $0.25 per-click to achieve better results.
By launching initial test campaigns at certain price points and looking at response you receive i.e. clicks and conversion rate, you can make suitable changes, fine-tune your strategies and launch a full fledged in-text ad campaign for your product or services.
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