Email marketing is a cost-effective way to engage with your existing and prospective customer's. So crafting a right email which can entice the viewer to take an appropriate action is important.
Things that can make your email appealing to viewer:
A header showing your logo / name,
Attention grabbing headline,
High resolution image(s) of your product or services or an image that will help to convey your message,
Right colour scheme,
Short, succinct and personalized message language,
Selection of proper fonts,
Spacing between the elements,
A compelling call to action button,
A good footer.
Send email to right person at right time. Do not over communicate.
The time when your email is delivered can influence how many people open it. It is observed that emails sent during mid-week morning's gets better response. Emails sent after office hours may see a drop in open rates.
Use authentication and the spam checker to help keep your email in your contact’s inboxes and out of their junk mail folders.
Include social sharing buttons in your emails.
So create an email having above features and launch your email campaign. Track your email click-through rates with analytical tools.
Consider using “Benchmark email design tools” while crafting your email. So that your email will be more engaging and responsive i.e. your email can be read on tablet, smart phone and desktop.