Buy a short code I Create an opt-in list I Craft a nice message and launch your mobile marketing campaign I How exactly it costs I Some more insights
After taking good amount of efforts to create your product or services, now it is the time to launch a mobile marketing and advertising campaign to introduce them. Mobile marketing is a cost-effective and instant way to reach thousands of prospective customers. So how you can launch your mobile ad campaign?
Buy a short code:
Buy a short code from trusted mobile bulk messages service provider in your area and buy appropriate number of message plan. Some service providers offer short code and message pack separately and some offer it as a bundled package on a monthly or yearly basis. So choose a correct option, which will be in your budget and will serve the purpose of your ad campaign.
Prepare an opt-in list:
To launch your mobile ad campaign, you have to create opt-in list of people who are interested to receive your messages.
Firstly, you can include your contacts to sending list by informing them.
Next, you can place web form on your website, so interested people will fill-up this form.
Request people coming at your point of sale places to share their mobile number by informing them about your campaign.
Give an ad in newspapers / magazines about your product or services and ask readers to text OFFERS to 84444, for example. Those who are interested will text a keyword OFFERS to 84444 and will become your opt-in list members.
Sharing a mobile number list for a certain fee from mobile service providers or entities offering any personalized services not recommended. Since privacy is important for everybody. So you should prepare your opt-in list independently though it will take some time.
To motivate people to participate, you can offer a mobile coupon, a special offer like buy one get one free, get 30 % discount – This offer lasts till so and so date etc.
Launch your campaign:
Now is the time to tell people your offer by sending them a message. If people like it, they will respond and take actions as mentioned in your message. Even they will tempt to tell their friends about this offer. Here, you can get a benefit of viral marketing.
Number of messages to send:
It depends on nature of your ad campaign whether it is a one-time promo campaign, or a seasonal campaign. Send one or two messages maximum, per week. Practice moderation, otherwise people will shun your ad campaign / messages.
When to send:
It is an observation that if you send messages on slow days, then people likely to respond better. As they are having some free time and relaxation, chances are that they will think over your offer more seriously and respond positively.
How it costs:
Costs of mobile ad campaign depends upon number messages you want to send, number of short codes you require, demographics of that region / country, where you want to launch your campaign etc.
Some companies offer separate monthly / yearly plans for messages and short codes. While others offer a bundled package, which includes a short code and messages. Monthly plans are cheap. Annual plans cost more but are valid for 12 months so you can use it as and when you want to run an ad campaign.
Here are some basic rates to compare. For example, 84444.com, an experienced US company that offers quality service at affordable rates, offers a single message that costs near $.05 and a keyword costs $20 per month in a yearly prepaid plan. In Asian countries like India, mVaayoo, a product of IMImobile, (a biggest VAS player operating in over 59 countries) offers single message that costs from 14 Paise in monthly plan to 30 Paise for annual plan. (So, in India, sms rates are on an average at 1/10th of rates that charged in U S ). This is due to disparity in per capita income and purchasing power of people in respective country. (100 Paise = 1 Indian Rupee). In India, Short codes costs Rupees 10,000/- as rental for 1 year and for 3 months it is Rupees 4000/- . Short code rentals/rates vary according to their digit i.e. whether you want 5 digit, 7 digit or 9 digit.
(Please note: these rates may change from time to time. Also, see currency exchange rates for $ and Rupee and $ and currency rates of your country to compare )