Create lead generation web-forms I Place it on websites I See prospective customers coming | Nurture & Build Relationship with them I Grow your business & Benefit from the power of the web…
To expand your customer base by making your product / services and brand more visible, using lead generation method - a new age marketing tool, has its own advantages.
What is Lead Generation?
Lead generation is an effective internet marketing method of collecting some personal information of people interested in your product or services by using web-forms designed as per the needs of your industry or sector. With the growing use of web across the world, acquiring customer by using ‘lead generation’ is now a very cost-effective way.
If you have more considered sales, longer sales cycle, higher ticket product or services, then your conversion goal should be to get sales lead.
How you can generate leads?
You can do lead generation through internet using multiple channels like search marketing, email marketing, display marketing and social media marketing.
By offering free trail or a demo, offering a free-gift or a certain discount on your product or services.
You can offer free download of a white paper, a free market research report or a free consultation.
Offer free subscription for your informative newsletters and webinars.
Placing feedback forms, comment boxes and contact us forms on your website.
Arrange certain surveys or contests.
Placing specifically designed web-forms according to the needs of your industry / sector on your and on other's websites. These forms should contain some unique features about your product or services and should have some fields wherein interested people can enter their personal information to know more about your products or services.
Nurturing Leads – very important thing:
As getting qualified leads is important, it is equally important to nurture these leads. In lead nurturing, you build relationship with prospective and it is a process of helping out and providing just correct information to prospective customer at every stage of their buying decisions. This will help you to convert leads into actual sales.
The key behind successful lead generation is to combine and use your sales and marketing skills so that the leads you receive convert at a higher rate.
Benefits of lead generation:
Lead generation helps to acquire new customers at a faster speed, which in turn helps to increase your ROI.
Lead generation is beneficial to both buyer and seller. Because, buyer is able to request information of product or service in whom he is interested and the seller gets the opportunity to show / offer their product or service to someone interested and who has given them permission.
High conversion rates: Conversion rates on leads that you receive often have a higher conversion success rate than cold contacts because the prospect is pre-qualified, before you ever receive the lead.
Therefore, just like any other advertising campaign, set aside a certain monthly / yearly budget for the purpose of lead generation to benefit from.
Starting your lead generation campaign: Hire a professional lead generating company like Share-A-Sale, as they have partnerships with many websites on which, they can place your lead generation form.
When a prospective customer searches on the web and arrives at one of these websites, he sees your web-form. If interested, he will fill up your web-form which goes to Share-A-Sale. Share-A-Sale verifies it and sends this information (leads) to you by email for further follow up.
Share-A-Sale is an experienced and reputed lead generation company having global presence. This company has received awards for using cutting-age technology and offering quality customer services that is why thousands of merchants / service providers use their services to acquire a qualified sales lead.
How it costs?
Lead generation can be extremely cost-effective. Cost of getting leads can range anywhere from $1, $5 to $25 and even more. Price often depends on the efforts required to take for getting the lead. The easier the lead is to get the lower the price seems to be.
By studying your average conversion rate, you can initially set a price that you will pay to get a single lead and can launch your lead generation campaign. After monitoring actual conversion rates, you can adjust your cost-per-lead accordingly.
You can decide no. of leads to generate in a single month and in full year. You can also target your lead generation campaign by targeting a specific geographical area.