Mobile Marketing: Give a miss call & receive information
Now a new marketing & advertising tool has evolved: 'Give a miss call & receive information on your mobile'. It is particularly beneficial where mobile penetration is high.
How it works:
Service provider gives you a specific toll free phone number. You advertise this number to get more info about your product or services. When an interested person dials this number, the call rings once & disconnects. Then a person who dialed, receives a sms on his or her mobile, which contains more information about that product or service. This service normally works on all mobiles & there is no need for any special software.
Only interested people who want to know more about product or service will dial the number. So there is no forced sale.
You can engage with customer in a very personal way.
Cost-effective way to introduce, promote products & services.
Useful for giving product samples to people or customer who dials this toll free number.
Since the number is toll free, no costs are involved for people or prospective customers who dial the number & hence greater chance of participation of people.