While creating your internet marketing strategy, optimizing your website for search engines is important. It will help you to expand your reach on the web and get more leads and sales.
Search engine optimization (seo) is all about:
Providing Meta data in <head> section of html of a web page and website to enable search engines to understand what it is about. Meta data includes title, Meta description and Meta keyword tags.
Give correct and appealing title to your web page, usually between 55-60 characters. Title tag can affect your search engine rankings in a big way.
Give correct and appealing web page description in less than 160 characters which can serve as organic ad text for your web page.
Give heading to your article <h2> as it improves your ranking. It should be different than title but can convey more info about web page.
Insert words, phrases (keywords) for a web page, and entire website in order of their importance!
Write informative, insight-giving articles of good length for your web pages in a natural language without stuffing keywords. It reads better for viewers and search engines.
As search engines are becoming smarter day by day and are implementing semantic technology to understand, index and display your content.
Semantic technology is about ‘natural language processing’ (NLP), data mining, artificial intelligence, category tagging and semantic search.
This helps search engines to better understand searchers intent and contextual meaning of search terms and display relevant search results.
Think about how people will take a specific search by entering a word or phrase and create your content accordingly.
Focus on long tail keyword phrases while writing for your web page.
Why they are important?
They help you to rank for more keywords, they provide more specific answers, and solutions to your target audience, and helps to get a loyal following and achieve better conversion rates.
Use supporting images with captions and <alt> image tags, to support article, wherever necessary. Compress your images to reduce file size.
Be sure that your web page load faster and be it responsive i.e. it can be viewed on mobile, tab, and traditional desktop and laptop.
To know how fast and responsive your web page is, take a Google page speed test, use Pingdom or GTmetrix utilities. See the results and work on their suggestions.
Aim for loading your website in 2-3 seconds. As slow loading website affects user experience and reduces conversions drastically.
Think about text to code ratio for web page. Remove unnecessary coding.
Interlink your related web pages and provide intuitive navigation.
Provide outbound links to authority sites in your articles. It shows that your focus is to provide more value to your audience.
Keep updating your website and add quality content constantly!
Provide ‘xml site map’ for your website to get freshness and coverage in search engines.
If you are serving for a specific region, provide your physical address on contact page of your website. As it helps search engines to show your website in regional search results for a specific query.
Consider these things and apply it to your website. So you will rank better in organic search results.
Also it will help you to create a resilient website that can weather any algorithm changes (updates) implemented by search engines for ranking purpose!