When helpful: When you want to increase visibility, awareness and sales of your products / services, display advertising is a cost- effective option. You can pay for cost per Millie (cost per thousand ad impressions), or cost per click.
Creating your ad banners as per IAB ad formats and creative guidelines. For example, create 300 x 250 px, 600 x 160 px, 728 x 90 px, and 320 x 50 px for mobile devices. Use graphics, images, text, language, design and rich media to make ad banner engaging. You can also try interstitial ads, video ads. Hire a professional designer if needed.
Ad Pricing: Decide your cpm (cost per Millie) or cpc (cost per click) ad rates for your display ads by considering prices of your product / services, your margins, current conversion rates, geographical area where you want to display ads and its position on the web page, ad size and popularity of a particular website.
Consult with ad agency about your ad pricing and then launch your ad campaign.
Cpm rates ranges from as low as .30$ to average of 2-3$ and as high as 5-8$. Cpc rates ranges from as low as .10$ to average of .75$.
Display ad rates vary according to region. For example, for U.S., Canada, Europe, Australia cpm and cpc rates are high compared to the rest of the world. As these are more evolved markets for web advertising and per capita income and consumer spending is high in these countries so are the ad rates.
Also ads placed above the fold of a web page costs more than ads placed below the fold.
Targeting display ads: Define your demographic details like age, gender, interests etc.
Identify target keywords to reach the target demographic. The display ad network will match your keywords with words / phrases present in the publishers site where your ad will be displayed.
Choose a group of websites that fit a specific topic / category within which your business operates.
Show ads based on viewer interest.
Retarget based on past user behavior. This ad targeting feature lets you target users who have already visited your website, thereby reinforcing the brand’s impact and recall.
Launch your web display ad campaign with 'BidVertiser' - a site targeted market place where optimization meets transparency.
With BidVertiser you get value for your money. They automatically adjust your ad cost to just $0.01 above the next closest competitor. So you get best price available for your traffic and are not exposed to excessive advertising costs. They are always there to help you via online, phone support or through accounts manager