Launching Geographical Marketing Campaign:
Launching marketing campaign by selecting a specific geographical area is an effective way of introducing your products & services.
Benefits: By launching this marketing campaign, you can implement & take an advantage of best marketing strategy - Go to people or prospective customers.
This campaign will also works as a test market for your products & services, as well as a market research instrument.
Decide geographical area in which you want to introduce your products & services & start house-to-house marketing campaign.
Create duly trained an area-wise sales team having all marketing material with them like pamphlets, brochures giving information about your products & services.
As a promotional offer, give some attractive discount on your products & services.
People are always looking for value for their money. Therefore, offer your products & services at attractive price points.
Have a dialogue with people: know their first impression, opinion about your product & services which in-turn will help you in deciding future marketing strategy regarding your products & services.
Make available your products & services in that geographical area where you are launching your marketing campaign. Also, tell people in your house to house campaign that where your products & services are available in this area for their future purchases.
This way you will able to increase awareness & visibility of your products & services and will get more sales!