E-mail marketing: Create an Opt-in list I Acquire new clients I Develop relations...
Email marketing is a most cost-effective marketing & advertising tool. By sending e-mail newsletters and launching e-mail campaigns, you can build relations with your customer's & can acquire new customer's. It is helpful in informing customers about latest developments, updates, latest sales promotions etc.
Launching your email marketing campaign:
Start building a good database of opt-in email addresses of people.
Place a registration form at highly visible area on your website for people who are interested to receive more information about your products or services.
Offer some attractive discount or coupon to signup for your emails or newsletters.
Create high quality content offers on your website such as industry reports, e-books and guides to attract new subscribers to your database.
Put "Tell a friend" link in your email communications and on every page of your website.
Gather paper signups. Participate in trade fairs, exhibitions, shows and gather paper signups from people who come to see your products or services.
By this way over the period, you can build a good database of opt-in email addresses.
Benefits of opt-in permission based email marketing campaigns:
As you are sending emails to only people interested in your products or services, your campaigns become more targeted which in turn help you to boost your sales & maintain long-term trust based relationships with your customer's. Also, it will show that you respect customer's privacy.
Creating Informative and impressive templates for your email marketing campaign:
Now you should focus on designing informative & impressive templates about your products & services. To give a professional touch to your campaign & to make it more effective, impressive & easy to monitor, you should hire cost-effective services of "Benchmark email". Benchmark’ is a trusted name, as thousands of leading businesses the world-over use ‘Benchmark email’ to promote their business.
Creating, editing and integrating your E-mail marketing campaign using Benchmark email:
You can choose from hundreds of compelling html templates, to create unlimited campaigns, follow-up messages or even video emails.
You can create professional email industry specific newsletters.
Build and manage unlimited email lists.
You can integrate it with Facebook and Twitter.
You can use Image gallery, Message scheduling.
Another feature could be a simple design editor by which you can make changes to your email campaigns, you can format text, upload and insert images, add links.
You can enhance Google Analytics by Integrating Google analytics code with E-mail campaign and you can track website clicks and feed Google Analytics.
Authentication technologies like sender id and domain keys / DKIM are at your help to protect your reputation and ensure deliverability.
You can Build Free Web-forms to know - What your clients actually wants:
With free web forms and surveys provided by “Benchmark email' you will know what your customer's really want. Accordingly, you can improve your products & services, create profiles, and target your various campaigns for higher ROI. Additionally, with CRM INTEGRATION facility, there is full visibility into e-mail responses by your contacts and leads generated by you.
Choosing a right email marketing plan:
Plans like pay as per use, are ideal for start-ups. Established players should use prepaid contracts, annual plans, or unlimited use plans. ‘Benchmark’ has affordable email marketing plans for everybody, whether you are newbie or pro.
Monitoring your email marketing campaign:
You can monitor your Campaign; Track every metric you need to optimize campaigns! Check opens, clicks, sales, blocked and sources right from your browser. Get reports in your inbox.
Leverage E-mail Marketing & Website Activity: Take your marketing campaigns to the highest level of performance:
By using E-mail Marketing in conjunction with Web Intelligence products offered by 'Benchmark email' you can take your marketing campaigns to the highest level of performance. It will not only let you know who is interacting with your e-mails but you will also know where People (your prospective clients) go on your websites and what they do. Whether they make a purchase, subscribe to your offers, enlist themselves to receive your free newsletters, download something etc. By knowing this, you will be able to assess impact of your campaign launched and can take very focused efforts towards sales and marketing areas of your product or services.