E-mail marketing: Create an Opt-in list I Acquire new clients I Develop relations...
Email marketing is a most cost-effective marketing & advertising tool. By sending e-mail newsletters and launching e-mail campaigns, you can build relations with your customer's & can acquire new customer's. It is helpful in informing customers about latest developments, updates, latest sales promotions etc.
Build a good database of opt-in email addresses.
How to build a good database of opt-in email addresses? Below are 7 ways...
Place a registration form at highly visible area on your website for people who are interested to receive more information about your products or services.
Offer some attractive discount or coupon for signup on your website and in your emails or newsletters.
Start loyalty and referral program.
Create high quality content offers on your website such as industry reports, e-books and guides to attract new subscribers to your database.
Put exit intent pop-ups on your website.
Put "Tell a friend" link on every page of your website and in your email communications.
Gather paper signups. Participate in trade fairs, exhibitions, shows and gather paper signups from people who come to see your products or services.
By this way over the period, you can build a good database of opt-in email addresses. Remember, you are taking these efforts to create best asset for your business.
Benefits of opt-in permission based email marketing campaigns:
As you are sending emails to only people interested in your products or services, your campaigns become more targeted which in turn help you to boost your sales & maintain long-term trust based relationships with your customer's. Also, it will show that you respect customer's privacy.
Segment your email list:
People are more likely to engage with your emails if message appears to be just for them. You can achieve this by segmenting your email list. According to Campaign Monitor, segmenting your campaigns can result in 760% increase in revenue.
Create your E-mail marketing campaign by using Benchmark email:
Why Benchmark email? Benchmark’ email is a trusted name, as thousands of leading businesses the world-over use ‘Benchmark email’ to promote their business. With their AI tools, marketing automation and landing pages you can reach your prospective customers, impress them, nurture leads and track results. Below is the glimpse of what you get with Benchmark.
You can choose from hundreds of compelling responsive email templates, to create campaigns, follow-up messages or even video emails.
You can create professional email industry specific newsletters.
Build and manage unlimited email lists.
You can integrate it with Facebook and Twitter.
You can use Image gallery, Message scheduling.
With a simple drag and drop email builder you can design email, make changes to your email campaigns, you can format text, upload and insert images, add links.
You can enhance Google Analytics by Integrating Google analytics code with E-mail campaign and you can track website clicks and feed Google Analytics.
Authentication technologies like sender id and domain keys / DKIM are at your help to protect your reputation and ensure deliverability.
You can Build Free Web-forms to know - What your clients actually wants:
With free web forms and surveys provided by “Benchmark email' you will know what your customer's really want. Accordingly, you can improve your products & services, create profiles, and target your various campaigns for higher ROI. Additionally, with CRM INTEGRATION facility, there is full visibility into e-mail responses by your contacts and leads generated by you.
Benchmark also provides sign up forms and specially designed lead generation landing pages.
Choosing a right email marketing plan:
‘Benchmark’ has affordable email marketing plans for everybody, whether you are newbie or pro.
For example, Lite plan is perfect to get started at $9.99 per/mo ( $8 for annual option) wherein you can send 3500 emails per/mo.
Pro plan is perfect for growing your audience. (Best value) costing $15 ( $13 / mo. for annual option.) wherein you can send 7500 emails per/mo.
If you have large subscriber lists then Enterprise plan is perfect for you that come with unlimited sendings. You can talk to their sales dept and fix the cost per month. For large senders, benchmark has special send based plans.
If you are just starting your business, a free plan is there. In free plan you can design amazing emails, capture new subscribers, and track emal performance. You can send 3500 emails per/mo.
You can monitor your Campaign; Track every metric you need to optimize campaigns! Check opens, clicks, sales, blocked and sources right from your browser. Get reports in your inbox.
Leverage E-mail Marketing & Website Activity: Take your marketing campaigns to the highest level of performance:
By using E-mail Marketing in conjunction with Web Intelligence products offered by 'Benchmark email' you can take your marketing campaigns to the highest level of performance. It will not only let you know who is interacting with your e-mails but you will also know where People (your prospective clients) go on your websites and what they do. Whether they make a purchase, subscribe to your offers, enlist themselves to receive your free newsletters, download something etc.
By knowing this, you will be able to assess impact of your campaign launched and can take very focused efforts towards sales and marketing areas of your product or services. More you use 'Benchmark email platform' you will love this platform.