Ways to boosting sale of your products & services:
When thinking about how to increase sales of your products or services, consider following things:
Find new ways of using your products or services:
For boosting sales think in house about new ways to use your products & services. Introduce some new, exciting features, benefits, discounts. Induce people to test free samples. If they satisfied, they will come to buy again.
Right positioning of products & services:
This is very important. We should understand correctly by studying various demographics like country or region, age groups, sex, income levels, choices of people, their attitude & then offer product or service to that specific audience.
Identifying needs of untapped segments:
With the help of market research & your in house experience, try to figure out needs of untapped segments of the society. Offer products & services, which will cater to their needs.
To reach to this segment, develop channels like house-to-house campaign by selecting specific geographical area.
Take steps to create awareness about your products & services:
Create awareness by adopting a variety advertising & marketing strategies like digital advertising, advertising in newspapers, placing ads on hoardings.
Use new generation internet marketing & advertising tools like Google adwords, Bidvertiser, in-text ads, email marketing and mobile marketing.
Create a logo or symbol for your every product or service & place it on all-important things to enhance visibility of products & services. Many people know a specific product or service by logo or symbol.
Launch house-to house campaigns in a selective area, give information & interact with people to create more awareness about a particular product & service.
Participating in trade fairs & exhibitions is a great way to introduce your product & services & having a close interaction with people.
Create a web identity: Today, creating a web identity is the pre-requisite. First step is to create a web site, which reflects brand identity. Register on B2B / B2C portals for your various offerings & you will feel immediate effect. This will help to generate leads, customer retention & relationship management.
Use social networking sites like facebook, twitter by creating a fan page.
Use marketing information system (MIS) tools:
With the help of MIS tools, you can collect, analyze marketing data &organize information on various aspects of marketing like its channels, competition, price, arrivals, standards etc. This tool helps to gauge market conditions and take prudent business decisions.
Pricing is very sensitive & crucial factor on the minds of people, which influences their buying decision largely. People always want value for their money. So always offer your products or services at attractive price points, which will induce them to buy.
Initiate a loyalty program:
Initiate a loyalty program & give attractive reward points for each repeat purchases. Make available, number of options to customers to redeem their reward points. With loyalty program, you can build strongest bond with your customers, which in turn will act as a safe foundation for increasing your sales.
Offering Replacement / warranty:
Offering certain kind of warranty & replacement in specific conditions against your products & services is an effective way of enforcing confidence in the minds of customers. If customers are satisfied, they will share their opinion with others and you will get the benefit of publicity by word of mouth.
Efficient after sale service:
Offering prompt, efficient after sale service will create more confidence in the minds of your customers & if after sale service is satisfactory, they can become your repeat customers.
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