In this digital era, having a web presence is of utmost importance for small and medium (SME) enterprises, start ups and individual businesses. It serves as your 24 X 7 sales representative. If done properly!
Here are some thoughts about creating an effective web presence for your business that helps to enhance your reach, get leads and conversions!
Create your website having below elements.
Your website should have well planned information architecture, simple yet visually appealing design, have a right contrast between the background of the website and its content, have well formatted easy to scan and read content, should display on-screen message wherever required.
Your website should be responsive, i.e. it can be viewed on mobile, tab apart from laptop and desktop. Be fast loading; be intuitive, and highly functional.
Your website should reflect your brand ethos and values. Remember, great businesses do not sell products or services, they sell ethos and values. Think long term!
Promote your website:
Submit your website to search engines so that they will crawl and index your website. When someone takes a web search for a term related to your business / industry, your website can appear in search results. Do search engine optimization for your website so it will rank better in search results.
List your business in b2b / b2c web directories / classifieds websites to get leads.
List your business on Google places, so it can be seen in local search listings.
Start an ad campaign in newspapers, local TV channels in your geographical area. Include your web address.
Provide your web address on your visiting cards, letterhead and in email.
Create and Affix stickers on your vehicles that display’s your web address.
Use LinkedIn to build your brand. Start by creating your profile, create your network and build relationships. As having the right relationships is a key to success of your business.